Promotional Games of Chance
Promoting in a legally sound manner? We know how it works.
Promotional games of chance
Promotional games of chance are a popular marketing tool through which companies offer consumers the chance to win prizes, for example, through giveaways, lotteries, or ‘share & win’ campaigns. Although these promotions often seem harmless, they fall within the scope of the Gambling Act. This Act generally prohibits all games of chance, unless there is a legal exception or a granted license.
One of these exceptions is the promotional game of chance. This is permitted provided that the conditions set out in the Promotional Games of Chance Code of Conduct 2014, established by the Dutch Gambling Authority, are met.
Our law firm assists companies in the legally correct setup of promotional games of chance. We advise on the structure of the promotion, draft game conditions, assess compliance with the code of conduct, and, if desired, arrange an independent draw.
We also provide guidance for international campaigns, taking into account local regulations, such as in Spain or the UK.
Do you want to ensure that your giveaway complies with laws and regulations? Then contact us for legal advice or a tailor-made legal opinion.
Drafting Conditions
Do you have a great marketing idea that includes game of chance elements? We assist our clients in designing and developing effective marketing campaigns that are also compliant. Would you like to have your conditions checked or discuss them with one of our specialists? Please contact us!
Conditions
Participation must be free (except for a maximum of €0.60 in communication costs), the prize pool may not exceed €100,000 per year, and a maximum of 20 draws are permitted.
Also, the game conditions must be transparent, minors may only participate under certain conditions, and the draw must be fair and verifiable.
